AOL announced Friday that it is folding Tacoda into its Ad.com/Platform A division.
The well-known ad network company, founded by Dave Morgan and recently bought by AOL, offers
relatively high rates to publishers to place advertisements automatically on their Web pages.
In contrast, Ad.com doesn't target much at all, offers ads of $1 or less per a thousand views and
is generally considered a "bottom-feeder" by some in the industry, according to Matt Marshal of VentureBeat.
Separately, Time Warner Inc. has completed the internal work necessary to separate
its AOL unit's dial-up-access business from its advertising and content business, the company is expected to announce Wednesday, according to today's The Wall Street Journal. Investors will
scrutinize Time Warner's second-quarter results, also due to be released Wednesday, for clues as to the health of AOL ad businesses, according the Journal. --Tanya Irwin