• April 5, 2001

Now that Apple Computer's new operating system, Mac OS X, has been released, hundreds of developers will be announcing new and upgraded programs and peripherals over the next several months that will be compatible with the new system. Because of this, Macworld and MacHome magazines, in conjunction with the Apple Developer Connection, have each created a special, discounted advertising section exclusively for Mac OS X developers.

This program is designed as a 'bridge' advertising program for developers, allowing them to efficiently promote Mac OS X products to the Macintosh installed base as it upgrades to the new operating system. The readers of Macworld and MacHome represent the core Macintosh professional and consumer markets, and will be among the first to convert to Mac OS X, as well as the first to try new and upgraded products.

Macworld and MacHome, in conjunction with the Apple Developer Connection, provided a similar program for developers in 2000. The Developer Showcase was designed for developers new to the Macintosh platform, and more than 100 advertisers took advantage of the special rates and targeted sections.