• August 8, 2008

Developers at Pure Play Music are readying their Web-based music platform in preparation of its launch slated for Aug. 20.

The company's online portal, Pureplaymusic.com, allows unknown and independent artists to upload their music, and use Pure Play's music distribution channels to gain airplay, create awareness, connect with new fans, and to generate royalties.

Pure Play currently has agreements in hand to expose independent artists and their music to a retail environment of more than 20,000 stores worldwide. Pure Play has six retail radio stations delivered via satellite or online, serving retailers across Europe with plans to expand quickly throughout the world. --Gavin O'Malley