• by David Goetzl  @dgoetzl, August 26, 2008

 

As the Web increasingly becomes a part of Telemundo's business--or at least that's the plan--the Spanish-language network said it has reorganized its operational structure and leadership in the area. It is launching a new digital media and emerging businesses division to be led by Peter Blacker, a three-year veteran.

As executive vice president of the unit, Blacker will report to COO Jacqueline Hernandez. He had served in a digital media role at the company since joining in 2005.

Telemundo has a partnership with Yahoo in which its Web site is co-branded--a venture that Blacker developed. He also worked on launching iTunes Latino.

Telemundo said the new group will look to drive revenues by bolstering advertiser opportunities online and on-mobile for content related to Telemundo and sister cable network mun2.

As local stations look to turn their Web sites into increasingly viable opportunities, Blacker's group will work to advise them on how to succeed locally. Telemundo owns and operates 16 full-power stations in the U.S. and Puerto Rico, including stations in the top-nine Hispanic DMAs.

Telemundo said its sites stream 9 million videos a month.

"Research indicates that Hispanics over-index on digital and mobile usage," Hernandez said. "Our new organization will allow us to seamlessly harness the potential of Telemundo's original programming for audiences and advertisers across platforms, devices and markets," Blacker added.