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Practical ECommerce Gets Reviewed

Practical eCommerce has reviewed many a site in terms of overall usability and SEO, but this time the company has stepped up to the chopping block for a critique of its own redesign.

Alan Cox digs into the usability and conversion potential of the new and improved, concluding that "with a few upgrades, the web site could take a few steps forward in meeting its own business goals of increasing participation"--not to mention pumping up the value of any advertising present.

The new site scores high marks for its clean, straightforward design and multiple navigation paths (including by content type, tag or site search), but Cox suggests adding a clear list of topic areas with specifics about what each area entails (i.e., a quick blurb to explain what the SEO articles are about). He also says that the Webmaster needs to increase the stickiness of the content pages by including features like comments or links to related articles to entice readers to linger after they've skimmed their initial content.



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