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New Dell PCs Target Small Businesses In Developing Markets

Dell has introduced four computers aimed at helping it deepen its hold on developing markets as sales have slowed in mature markets including the U.S. Two notebooks will be available in more than 20 countries, starting at about $475. The cheaper of the two desktop computers -- part of the Vostro line -- will start at about $440.

Dell's new models will be targeted to small to medium-sized businesses. The company has traditionally focused on winning contracts from corporations and institutions with thousands of employees, says Bryan Ma, an analyst in Singapore with industry research firm IDC.

"Given Dell's history, this represents a tactical move to build out its channels and reach out to more customers," Ma says. "It's the new Dell." Sales of computers to small- and medium-size businesses in China -- currently Dell's second-largest market after the U.S. -- are expected to grow by more than 22% annually for the next five years, according to IDC. Dell now gets about half its revenue from outside the U.S.



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