• Folio, Friday, August 29, 2008 11:15 AM

U.S. News & World Report saw ad revenue skyrocket 500% around the relaunch of its America's Best Colleges Web site, which provides the magazine's annual college rankings. "We're well into seven figures [in ad sales] just online for this story," says magazine president Bill Holiber.

Traffic to the site more than doubled to 15 million page views last Friday. The site underwent a major redesign this year, offering more tools, articles and better accessibility of the ranking data. New content includes a section on new and up-and-coming schools, picks from high-school guidance counselors, a student forum and a gallery of more than 2,000 college-related videos. A student center also includes calculators and in-depth information on college loans.

U.S. News & World Report also expanded its relationship with major portals, such as Yahoo and AOL, to feature some of the Best Colleges content and direct traffic back to the Best Colleges site.

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