The deep-discount retailer sells groceries, household supplies and health and beauty products, and remains one of the few true "dollar" stores. Family Dollar Stores, a chain of more than 6,500
discount stores, is advertising Glad trash bags for $4.99 and Huggies diapers for $9.99, for example.
When eggs became too expensive, 99 Cents Only temporarily began offering six-packs instead of a dozen to keep prices under a dollar. The company also reduced the size of its milk cartons and stopped selling items such as peanut butter and cooking oil on a regular basis. "What's the point -- why not sell a standard size and price it accordingly?" says Joan Storms, an analyst who follows the chain for Wedbush Morgan Securities.