Bill Hartzer serves up a roster of questions to ask yourself (or a client) before choosing whether to buy or develop a domain name, to park it with a company like Sedo.com to let it earn its
keep, or to just use it as a redirector to another Web site. The disclaimer is that these criteria would likely work best for generic names as opposed to detailed, long tail domains.
First, run a search for the primary domain phrase. You're checking to see if there are ads running against the keywords, and who your competitors in the space would be. Dig into the top 10 organic
results and try to gauge if they're actually targeting your desired phrase specifically. Then, use a keyword research tool to assess the search volume.
Hartzer also suggests
questioning how difficult it would be to create 25 pages or so of content around the topic, as well as whether it could be easily monetizable via one of the many contextual and display networks
available. You should also think about whether the domain would be attractive to some other buyer in the future.
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