• Reuters, Friday, September 5, 2008 9:16 AM

Under a new agreement, CNBC will air content generated by the 27 million members of professional networking site LinkedIn.

CNBC.com will integrate LinkedIn's networking functionality, enabling users to share and discuss news with their professional contacts. Community-generated content such as survey and poll results from LinkedIn will then be broadcast on CNBC.

In exchange, the TV network will provide LinkedIn with its programming, articles, blogs, financial data and video content. The agreement is the latest in a string of alliances for LinkedIn, as it tries to woo users from the much larger Facebook.

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