• Austin American-Statesman, Monday, September 8, 2008 10 AM

The University of Texas is angling to become the first college in the nation with its own sports television channel. Texas has been exploring the viability of a channel for the past 18 months with such potential distributors as Time Warner Cable, AT&T and Comcast. A decision is expected by mid-November.

Time Warner already has a $4-a-month video-on-demand service dedicated to Longhorn athletics, which carries replays of games and news conferences. The new channel would have a broader reach and carry more traditional programming.

While a first for a university, such a channel reflects a growing trend. The Big Ten Conference already has a television network, and the Southland Conference is launching one.

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