• Adweek, Tuesday, September 9, 2008 12:45 PM

Yahoo has hired Microsoft's Joanne Bradford to succeed David Karnstedt as head of U.S. sales. Bradford's title is senior vice president of U.S. revenue and market development and the new role includes running all of the company's ad sales, as well as small business services and HotJobs.

Bradford joins after a brief stop at Spot Runner, the Internet-based TV ad platform, where she lead its national advertising services. She will report to Hillary Schneider, EVP of Yahoo's U.S. operations. Karnstedt leaves Yahoo Sept. 16 to become an entrepreneur in residence at a Silicon Valley venture capital firm.

Adweek says Bradford is known as a strong proponent of brand advertising online, much like former Yahoo sales chief Wenda Harris Millard. Karnstedt replaced Millard in June 2007 in a move interpreted as Yahoo's embrace of search and direct response advertising, as Karnstedt had led search ad operations at the company. Bradford worked in senior positions at Microsoft for more than seven years, and in her last position at the company ran all of MSN.

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