Link popularity, link building and link development are thrown about quite a bit in search-focused commentary, but do you know exactly what each of those terms mean? Angela Moore serves up
concise definitions in her first post as an Intrapramote blogger.
Link popularity is a metric used to describe both the quantity and quality of the links coming in to all the pages on
a site. "It also measures how good the linking sites are by looking at things like how many links are pointing to that site, the quality of the content, the history of the site online, PageRank, and
how often that site is updated, among others," Moore says. Link building is just what it sounds like--the act of acquiring more inbound links.
And link development is a bit more
holistic, according to Moore. "Not only are you building links and getting new links to a site or page, but you are also looking at the links that already exist and identifying ways to improve them,"
she says. The practice is also sometimes called link reclamation or link sculpting.
Read the whole story at SEO Speedwagon »