• September 11, 2008

Glam Media is launching Glam Black Life (blacklife.glam.com), a new vertical providing brand advertisers with access to a network of African-American woman-focused sites.

Launch advertiser Lexus will roll out its Luxuryawaits.com campaign to Black Life bloggers and publishers in October. More than 50 sites are part of Glam Black Life, where Glam Media represents their premium ad inventory as part of the larger Glam network of 640 publishers.

Glam Black Life is led by former Sahara Media (HoneyMag.com) executive Tamera Reynolds, who is the director of Glam Black Life. Asten Morgan Jr., former director of national sales at BET, will serve as Black Life's executive director, national sales.--Tanya Irwin