Avenue A, Inc. has launched its new operating unit, Atlas DMT. Atlas DMT will now provide the Atlas Digital Marketing Suite that has powered over 50,000 campaigns, to traditional and interactive
agencies, as well as in-house media buyers. Brian McAndrews, Avenue A, Inc.'s president and CEO, said the two operating units - Avenue A and Atlas DMT - capitalize on the two main segments of the
digital marketing industry - service and technology. Independently, they allow Avenue A to be strongly focused on the unique needs of the customers of each operating unit. Together, they allow Avenue
A to bring value to every digital marketing interaction, whether directly or through the company's agency partners.
- Anya Khait
