- SEO Book , Friday, September 12, 2008 3:16 PM
Aaron Wall poses the concept of "black hole SEO," or a Web site that attracts as many inbound links as possible but doesn't share the love by linking out. "Increasingly, top-tier sites are becoming
cagey about linking out," he says. "They are more than happy to be linked to, of course, but often the favor is not reciprocated."
He lists the New York Times as the prime
offender, but also Wikipedia and TechCrunch as examples; arguing that each company has essentially created a black hole by garnering tons of inbound links and only linking to internal pages or
no-following the outbound links they do create. "The result is a link-love black hole," Wall says. "Sites using such a strategy can dominate the rankings, if they are big enough."
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