Worldwide economic turmoil and recession equals good news for CNBC, both in the U.S. and overseas. In the U.S., CNBC just had its best July figures for five years. Revenues for Europe, the
Middle East and Africa are up 39% in 2008, compared to last year. Mick Buckley, CNBC chief for Europe and the Middle East, says there "is no sign of any slowdown."
CNBC bucks the
dismal trends in the media because it is international and targets affluent men. "This is not like previous global recessions where everyone stops spending. If a Western airline stops spending [on
advertising] now, an airline in an emerging part of the world will take its market share." Likewise for international banks, says Buckley.
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