Effie Awards Opens Call For Entries

  • September 16, 2008
Three new Special Awards have been instituted for the 2009 Effie Awards.

The Brand Experience category is designed to show how advertisers are reaching out to their audiences beyond traditional methods to establish meaningful relationships, memorable engaging experiences, and unique connections with their brands. This category is not for efforts that focused on TV, print or radio.

The Influencers category spotlights efforts that took on the challenge to identify the ultimate influencers and turn them into brand enthusiasts.

The Boomer+ award will honor marketing communications that have proven to be effective in genuinely reaching the 50+ community, or a subset of that community. The Boomer+ award is sponsored by AARP.

The on-time entry date for the 2009 Effie Competition is 3 p.m. EST, Oct. 15, with extension provisions up until Nov. 5. For more information on how to enter the 2009 Effie Awards, visit www.effie.org or call 212-687-3280, ext. 225.--Nina M. Lentini

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