Leading up to the September 18th
OMMA Awards in New York,
Online Media Daily will publish the synopses of the three
finalists in various OMMA Awards categories. The complete lineup can be viewed
here. Finalists in the retail/consumer products & services category include:
Ryan iDirect's Unilever "Dove Reality Diaries" campaign;
Atmosphere BBDO's Target campaign; and
MediaVest's Wal-Mart campaign.