The effort is designed to encourage donations to the organization's Disaster Relief Fund.
The council will issue a bulletin to its members, affiliates and partners and disseminate
traditional and social media creative and content that companies can use in corporate intranets, newsletters, public service ads, blogs, digital signage systems, email and text messaging campaigns, as
well as community outreach.
Donations can be made by calling 1-800-REDCROSS (1-800-733-2767), visiting www.redcross.org, or texting "GIVE" to "2HELP," which will automatically create a $5 donation
that will appear on telecom bills.--Nina M. Lentini