Ashworth Named Dunkin's VP For Consumer Engagement

  • September 17, 2008
In the newly created position, Cynthia Ashworth will be responsible for all Dunkin' Donuts' consumer messaging, including advertising, media, interactive marketing and in-store retail. Ashworth will report to Frances Allen, Dunkin' Donuts Brand Marketing Officer.

Ashworth joins Dunkin' Donuts with more than 15 years of functional and leadership experience, most recently as the senior vice president of marketing for the Oxygen Network, where she was responsible for all consumer and business-to-business marketing for the media company. Prior to Oxygen, Ms. Ashworth spent eight years with the advertising agency, Kirshenbaum Bond + Partners, where she led the Account Management department. Before her tenure with Kirshenbaum + Partners, Ms. Ashworth served as a partner and account director with JWT. --Nina M. Lentini

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