• by Laurie Petersen , September 18, 2008

So what does social media mean in the context of publishing and content distribution?  There's a panel going on right now, and it includes my boss, Kevin Wassong, president of Minyanville Publishing and Multimedia.

Here are some of the comments:

Participation is the product.

Content is designed to spur debate. Create feedback mechanisms, but also get out to where the conversations are happening.

Don't impose your brand. If you can't get people talking about your stuff in natural ways on Facebook or Twitter, it's not worth doing it at all.