Commentary

Word of Mouth Generation?

Mike Davidson of MSNBC/Newsvine, who is 33, says the generation younger than him is not going to traditional sources for its news, rather they say if something important happens they will know about because one of their friends will tell them. It will show up somewhere on their radar. Kevin Wassong of Minyanville doesn't buy into that "medialess" worldview. Ultimately, he says, people are going to find a home where they want to be entertained and educated and use it as a launch pad for a broader dialogue and discussion with the members of that community. Build a big enough audience for the discussion and dialogue to happen at your house.
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