If there's a truism about social media, all the panelists agree, it's that you can't predict what is going to take off.
Sure, it's usually stuff that's funny.
You've just got to try
everything and enable the ability for things to take off. The users are the ones who are going to decide what takes off. Editorial judgment is just one element.
"Do stuff poorly quickly. Get
it out quickly and call it beta. Don't let committees build things." -- Chris Tolles of Topix.