Commentary

Dead Simple

Chris Gonzales is the product manager for CondeNet with responsibility for their social initiatives, which means roughly 35 widgets and apps for the various brands. It's the dead simple ideas that work, he says.

Epicurious has a MyEpi and a Recipe of the Day widget that foodies can put on their pages to get just that.

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About the Author

Laurie Petersen is a writer, editor, content strategist and event organizer based in Hoboken, NJ. She is a former executive editor of MediaPost and ADWEEK's Marketing Week.

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