• September 24, 2008

Advertisers and publishers working with AdBrite can now buy and sell rich media ads through the network, as the company has rolled out support for the interactive units. Fox Broadcasting is one of the first companies to tap AdBrite for a rich media campaign, having used the network to promote its new TV series, Fringe.

Available formats include units from PointRoll, EyeBlaster and EyeWonder, among others, and publishers need only add a snippet of HTML code to their site to enable the ads. The rich media units are the latest in a spate of network enhancements that AdBrite has rolled out in recent months, including behavioral targeting and its Open Targeting Exchange (OTX).

According to Laurel Bernard, Fox Broadcasting Company's SVP of marketing, AdBrite's ability to combine rich media with advanced targeting, broad reach and transparency made the network a "great media partner" for the launch of Fringe.--Tameka Kee