Draws More Women Than Men Video Watchers

  • September 25, 2008
The number of video views on Barack Obama's campaign site bounced back in August after a July lull, more than doubling to 1.3 million from 502,000.

That total edged the 1.2 million video views on John McCain's site last month, which had more women than men viewers in August for the first time, according to Nielsen Online. The ratings service suggested the increase in women viewers resulted from the "Palin effect," McCain's naming of Alaska Gov. Sarah Palin as his running mate.

Women made up 58% of the video audience on McCain's site and 63% on Obama's in August. McCain's video viewership held roughly steady overall from July. "The question that remains for both candidates is whether Web visitors and online video viewers will translate into votes in the general election in November," said Jon Gibs, vice president of media analytics, Nielsen Online.

Video has been one of the few online categories where McCain has outpaced or stayed even with Obama, who has made the Internet a key part of his campaign strategy.--Mark Walsh

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