• September 25, 2008

Sometrics, a maker of analytics and ad-serving solutions for the social Web, is adding Digital Element's IP Intelligence technology to help its clients better understand how social audiences drive revenue, and to leverage that knowledge when targeting advertising online.

Sometrics is attempting to address the key challenge that lies in monetizing social networks: the lack of insight into user activities. By leveraging Digital Element's technology within its social analytics and ad platform, Sometrics plans to add new levels of insight to its current audience analysis capabilities.

Digital Element's IP Intelligence provides global, city-level geo-targeting information, as well as other data including user domain; Internet Service Provider; connection speed and type; home or business user; and company name based on a user's IP address.--Gavin O'Malley