• Advertising Age, Thursday, September 25, 2008 11 AM

Sometimes it is pretty easy to read between the lines. In a written statement KFC spokesman Rick Maynard says, "Our media department has been in touch with CW regarding "90210," and we are closely monitoring its content going forward to determine if additional action is required on our part, including potentially pulling our advertising from the program."

KFC has spent about $5.4 million on the CW so far this year, per TNS.
,br> According to several media buyers, advertisers have been examining programs thoroughly this fall, with several "more conservative" marketers asking to monitor programs on an episode-by-episode basis. "There's more scrutiny. Everyone is looking at everything much closer," says one buyer.

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