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NPR Adds Social Online Offerings

National Public Radio is boosting its digital ambitions with this week's introduction of social-networking features akin to Facebook. The goal is to capture young people who aren't habitual radio listeners.

In the next few months the organization will also make its popular podcasts more flexible and will expand its digital tools for sharing programs elsewhere.

NPR's digital arm sometimes struggles to find common ground with member stations that rely on traditional, local radio offerings to draw contributions. The organization says the latest offerings have been developed with the stations' needs in mind.

Read the whole story at The Associated Press »

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