• October 3, 2008

The Washington Times has redesigned its Web site with the help of Inform Technologies' content linking and segmenting platform. The platform lets the publications' editors create themed pages about specific people and topics, complete with the Times' own stories, photos, videos and blog posts, as well as content like Webcasts and articles from partner Web sites.

There are more than 400,000 themes (ranging from John McCain to the Washington Redskins), and Inform's semantic technology continuously creates links between the various pieces of content. For example, readers may find a link to a Webcast of Barack Obama discussing "energy policy" in an article for global warming, a few minutes after the video clip is posted.

"Inform's technology helps us provide rich content automatically and cost-effectively, control the outside content that's linked to our site and keep our editors free to do what they do best--shape our coverage and exercise high-level news judgment," said John Solomon, executive editor of The Washington Times. --Tameka Kee