L90, Inc. announced today that its proprietary advertising technology, adMonitor, is now serving over 3 billion impressions per month and over 100 million per day. L90 estimates that it reaches over
45% of the Internet audience each month. L90 developed adMonitor to serve and track digital advertising tools such as banners, sponsorships, pop-ups, micro-sites, sweepstakes, opt-ins, super power
ads, promotions, GIF, HTML, Unicast, Java, Shockwave, Enliven, and streaming audio/video components, providing clients with technology to serve and track their comprehensive campaigns. L90 attributes
its rapid growth to the scalability of the adMonitor technology, as its flexibility allows the company to continue providing campaigns for new advertisers and Web publishers without having to adjust
the technology.
