Speaking of the gyrating financial market, a bond salesman called me Thursday, pushing New York City Metropolitan Transportation Authority bonds yielding 5.25% -- a price he says he hasn't seen in
years. "And they're Triple-A rated," he said, as if that still means something to the average headline reader.
Now
Ad Age reports in its
"3 Minute" video feature this morning that the "the cash-strapped MTA" is wrapping the outside of the Times
Square Shuttle, which runs to Grand Central Station, in advertising.
My wife has a theory that we're entering a period of a time even more frightful than the Great Depression -- the
Eighties -- when disco ruled, the city was in shambles, and subway trains were decorated with graffiti. Now they'll just bear tags for the History Channel's "Cities of the
Underworld."
"Obviously, there was a synergistic connection with the brand and the show and the fact that this has never been done before is going to garner a tremendous
amount of attention and buzz and awareness," says William Koenigsberg, president, CEO and founder of Horizon Media, who is billed one of the masterminds of the campaign. Well, we're certainly
playing our part. Koenigsberg also uses words like "innovative," "connect" and "engage" to describe the effort.
The
Los Angeles Times , meanwhile, reports that some airlines are thinking about placing ads all
over the cabin -- from tray tables and window shades to overhead bins and bulkheads
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Read the whole story at Ad Age, Los Angeles Times »