• October 7, 2008

Football champion and television pro football analyst Michael Strahan and baseball All-Star Chase Utley will demonstrate in print, on radio, TV and the Web how men can achieve strong, resilient skin on and off the field. The campaign--conducted in cooperation with ESPN--can be seen in its magazine, on television, radio and the ESPN Web site, as well as other outlets.

Vaseline Men is a line of body, face and hand lotions designed specifically for men, taking just 15 seconds to make skin stronger and soft--er, resilient.

Fans can view footage of how Strahan and Utley achieve ultimate performance both on the field and off at www.strongerskin.com.

Sports enthusiasts can also log on to enter the "Prepping for Peak Performance" sweepstakes for a chance to win a grand-prize package that includes fantasy football or baseball camp, HDTV and Vaseline Men product.

In addition, 112 weekly winners will receive autographed merchandise, such as footballs from Strahan. The sweepstakes ends Dec. 31.--Nina M. Lentini