• Adweek, Wednesday, October 8, 2008 10:17 AM

For the second time this year, Publicis' Starcom MediaVest Group is reorganizing operations for its $2 billion General Motors account. By year's end it will cut about 5% to 10% of the staffers working on that business -- up to 150 employees.

As part of the change, SMG also relinquishes planning and buying chores for GM's local dealers to sister agency Martin Retail Group and IPG's Velocity. The restructuring comes amid efforts by GM to streamline costs, including marketing expenses.

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