Seoul is quickly filling the glamour gap created by the departure of Detroit steel from red carpets and big-ticket events. Hyundai has just purchased all of the spots abandoned by General
Motors in next February's Academy Awards telecast.
This year Hyundai also purchased spots during February's Super Bowl XLII, its first appearance in the telecast since 1989. The
broadcast was the most-watched Super Bowl ever, with 97.5 million viewers, per Nielsen.
In the last two months GM said it would be skipping this year's Emmys, next year's Oscars and
next year's Super Bowl.
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