• TV Week , Thursday, October 9, 2008 9:15 AM

This election season, there's lots of money to be made in making fun of politicians. While political humor once scared off advertisers, the jokes about this year's election have many advertisers voting for more.

Advertisers who haven't sponsored NBC's "Saturday Night Live" for several seasons have returned to the show this season, says a network rep. "Colbert" and "The Daily Show" are also hot, hot, hot," says Jeff Lucas, MTV ad sales executive. "Politics is hotter than ever."

To tap more of those dollars, Comedy Central next week launches "Chocolate News" starring David Alan Grier, billed as a newsmagazine with a black perspective. Given that it's the height of the election season and one of the candidates is African American, expect plenty of political satire.

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