• Wired, Friday, October 10, 2008 9:30 AM

Turner Broadcasting revealed new partners for its new TVinContext system, which will match advertisers' products with related scenes in movies shown on TNT and TBS. The partners include OnStar, DirecTV, Cadillac, and Victoria's Secret.

TVinContext delivers ad content related to what just happened on screen. The first TVinContext ads will run on October 25, when the network runs Matt Damon's "The Bourne Supremacy." After a car chase and crash scene, the network will insert a spot for OnStar's automatic crash response service.

As for the scenes that will put viewers in the mood for Victoria's Secret ads, use your imagination.

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