The Topeka, Kan.-based company, owned by Collective Brands, says the new
brand is part of its "mission and strategy to democratize fashion, design and new ideas in footwear and accessories," and that the "green" shoes will be available at less than $30 a pair early next
year, in about 1,000 stores, as well as on Payless.com. Products will use organic cottons and linen, natural hemp and recycled outsoles, as well as the use of eco-smart packaging.--Sarah Mahoney
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