• October 13, 2008

Just as many pundits are claiming that the current recession may hobble consumers' ability to buy green products, Payless ShoeSource says it will roll out the first-ever line of affordable green shoes. It's signed Summer Rayne Oakes, Discovery Network's Planet Green fashion and beauty expert, as a consultant.

The Topeka, Kan.-based company, owned by Collective Brands, says the new brand is part of its "mission and strategy to democratize fashion, design and new ideas in footwear and accessories," and that the "green" shoes will be available at less than $30 a pair early next year, in about 1,000 stores, as well as on Payless.com. Products will use organic cottons and linen, natural hemp and recycled outsoles, as well as the use of eco-smart packaging.--Sarah Mahoney