Is the downturn forcing you to do things differently. Are you measuring key performance indicators (KPIs) or metrics that magnify uncertainties? Microsoft adCenter blogger Mel Carson took that
question to readers after providing tips on PPC campaigns.
One reader suggests more people are searching on brand names, rather than general keywords. Another says determining a
sector's average to accurately measure the market place response as a whole would reassure clients to keep their ad spend online. The post offers valuable suggestion on how to support search campaigns
through these difficult economic times.