• October 14, 2008

Online video ad service Jivox has added Internet industry veteran Jim Gustke, former vice president of marketing at Intuit, to the management team.

Gustke will join San Mateo-based Jivox as the vice president of marketing, directing the firm's global marketing initiatives aimed at building brand recognition and bringing Jivox's online video advertising service to more small and medium-sized businesses.

Gustke brings expertise in creating, managing, and optimizing strategic marketing initiatives to Jivox. Previously, he served as vice president of marketing for Quicken personal finance software at Intuit, where he led a change management process that rebuilt the Quicken marketing team from the ground up, and implemented a successful a new growth strategy for the company culminating in the launch of Quicken Online in January 2008.--Tanya Irwin