Discovery Communications, owner of the Discovery television channel, plans to sell more content to other broadcasters to lift revenue and bolster its brand, says CEO David Zaslav.
Discovery is moving away from a strategy of keeping shows exclusively for itself. It is now actively trying to sell programming from Planet Green, Animal Planet and its other channels. "We are
looking to take advantage of our 20-year library and the strong international marketplace" for such content, says Zaslav.
In the second quarter, Discovery's international sales rose 21%,
while U.S. revenue gained 11% percent. The company's international operating margin widened to 27% in the first half of 2008, up from 18% last year.
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