Fox will broadcast a two-hour 'prequel' to the regular season of "24" on Sunday, Nov. 23, scoring this season's highest price for a 30-second spot on a two-hour special. (The regular season of
"24," is slated to begin in January.)
As of this week, the two-hour program is commanding some of the highest prices for any program on the fall schedule -- between $500,000 and
$600,000 for a 30-second ad.
In comparison, the costliest ongoing program, NBC's "Sunday Night Football," brings in an average of $434,792, while the next, ABC's "Grey's Anatomy,"
commands $326,685.
Read the whole story at Advertising Age »