• by October 17, 2008

Jim Stengel, former global marketing officer at P&G, is a marketer and a man in a funky ad for Old Spice Rock Star. "Pick your poison," he challenges the viewer. Very amusing! He says Weiden + Kennedy was behind the clever locker room commercial.

He's threatening audience interaction now as he begins his speech to kick off the conference this morning.

In 1983 he joined P&G and has a remarkable growth story to tell.  He will present five lessons learned kind of because he was born on 5/5/55.

Lesson No. 1, the biggest, he says: Put people at the center of all we do. Treat your own people like you treat your customers. (I don't know if I'd wish that on Sears employees.) A brand, he says, is nothing more than the intent of the people behind it taken into action.