Engage your heart and mind in everything you do. What works for us in a rich personal relationship works for your customers, too.
He's asking for input: trust, respect, fun, honest, passion,
integrity, generosity, wit, humor, spontenaity, love. Nice list.
If we used all of this, we'd do things different and -- importantly, I add -- measure things differently.
Jim Stengel
is pointing to Apple, Nike, Amazon as examples here. Southwest Airlines "just committed to service, friendliness and to wit and humor."
Does this sound soft? In P&G, he says, we do an
awful lot of equity analysis. Where emotion is involved, he says, market share is high.