Commentary

Bullish on marketing

  • by October 17, 2008
Looking toward 2009, how much will you spend on marketing over this year? 1.More than 10% 26% 2. Less than 10%

3. Hold stable 28% 4. Decrease less than 10%

5. Decrease more than 10%

Bob Liodice was surprised to see that 28% said they'll be stable while 26% said they will spend more than 10% more. "That's a little more bullish" than an earlier ANA survey, he said.

little more bullish than an ana survey

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