• by October 17, 2008

Having a vision that's meaningful, says Tony Hsieh of Zappos. We wanted to be more than about shoes; we wanted to be about customer service. If you chase the vision, the money will follow. He cites Craigslist as an example. Users can sense the passion as do employees.

Growth comes naturally this way.

2. Focus on repeat customers, purchase more often the longer they're customers and spend more each time.

3. Be transparent. "Be real, and you have nothing to fear." Share tweats from Twitter with the world. You'll see that people enjoy working at Zappos.

4. Culture as core values: deliver WOW through service; embrace and drive change; create fun and a little weirdness; be adventurous, creative and open-minded; pursue growth and learning; build open and honest relationships with communication; build a positive team and family spirit; do more with less; be passionate and determined; be humble.