Woke up, got out of bed -- and immediately thought of what we'd heard from BBDO CEO Andrew Robertson yesterday about rituals, in particular morning ablutions.
So when I stumbled into the
shower, I had to check the little shampoo and conditioners bottles to make sure I read them correctly (he'd suggested package designers work on this for those with aging eyes). Afterward, applying
deodorant, I felt I was mimicking him as I raised each arm and applied two strokes.
Am I doomed to think of Andrew Robertson each and every morning? Did anyone else go through this today?