"Given the current economic downturn and related uncertainty in its industry, Heavy today reduced its staff by 14%," according to a statement from the company. "With its premium Heavy Men's Network platform serving 23 million young men per month in the U.S. alone, and profitable International operations in Canada, the United Kingdom and Australia, Heavy is strongly positioned for any dip in the advertising market."
Launched in March, the Heavy Men's Network features Heavy.com and properties action sports community BNQT.com; Flash gaming portal Newgrounds, Inc., Quincy Jones's QD3 and Vidshadow, Inc.
The layoffs at Heavy follow on the heels of 40% staff cuts Thursday at ad network AdBrite, highlighting the
growing number of Web companies retrenching as a result of the economic slowdown and shrinking ad spending.--Mark Walsh