What can White Hat and Black Hat SEO teach us about social media optimization? Brian Carter makes a gallant effort to explain by first defining the terms and then providing examples. Through a
combination of Web sites, numerous blogs, and social networks, Carter holds six of the top 10 rankings for his name, and 10 of the top 20. So, Carter considers himself a "White Hat," meaning he's
earned the rankings with hard work, quality content and maintaining a good reputation.
No small deal ranking six in the top 10. After all, "Brian Carter" is a common name. Still,
Carter says it would be "Black Hat" of him to try and secure all top 10 rankings. The best way to remain a "White Hat" is to stay away from fake profiles, redundant profiles, keyword spam profiles,
aggregator endless loops, and social media for link building only.
Read the whole story at Search Engine People »